• Luis Cardelas

3 Best Automation Tools For Your Small Business

Updated: May 10, 2021


 

Automation is going to be the way forward for online businesses of the 21st century. With automation contributing to productivity, those that automate are going to be the most successful. Errors and mistakes are often an issue when constantly updating content, and it can be a huge time killer. Good news is, there is an automation tool for all possible tasks, from email marketing to paid advertising models. These tools are effective in sending constant emails, regular posting on social media and even data analytics. The trick is to find the automation tools that fit into your lifestyle and business model. We bring you 3 of the most useful automation tools out there.



#1 - MailChimp.com

MailChimp is a popular email management service that can assist in streamlining email campaigns. MailChimp is a favorite email automation tool for many startups and digital companies. It is known for its ease of use and is the biggest email automation tool out there. Email marketing is still a very lucrative business model. In fact, it is reported by a Emarketer study that Email Marketing has a median Return On Investment of 122% ! Investing in just a few generated follow ups on your email campaign is very effective in converting sales. Another reason why you should consider MailChimp for your Email efforts is, people may change their social media platforms, but they tend to stick with the same email address. People also expect to see emails in their boxes, so why not give it to them? Records show that 99% perfect of us check our emails. We're just so used to waiting on that special "summer sale" to buy the beautiful sunglasses you always wanted. Or that 80$ trip to Miami. Building up an email list is a great way to keep in touch with potential customers over the long term. Even aside from pure email marketing, it is always a good idea to maintain an email list to keep customers regularly engaged. However, those who are creating a blogs / copywriting will also need to maintain an email list and MailChimp can heavily assist with this activity.



#2 - HootSuite.com



HootSuite is the perfect platform to automate social media strategies. This software can be used to monitor how your business is doing across different social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. Through the HootSuite Customer Relation Management, you may track your viewings, likes and conversions. In 2019, over 3.5 Billion Social Media users were reported, and the number is only growing. With an average of 3 hours being spent per day, grab social media users attention by constantly showing up on their feed and promoting your products and services. This is an effective tool to control your social media marketing strategy and testing out what content works and what doesn’t, guiding you to decide what content your specific audience prefers. If you plan at least one week ahead of content each week, you can generate a never ending social posting. Regularly updating on social media increases your exposure, and keeps your followers updated and entertained. Not only that, but regularly updating on blogs and social media content is very SEO friendly. The ability to schedule content is a powerful feature that many freelancers and business owners are starting to take advantage of. Let’s not mention the amount of work it takes off your shoulders. Read more about Working Less and Earning More here. HootSuite offer a free 30-day trial, which is definitely worth testing out if you're an affiliate marketer or influencer.


#3 - HubSpot.com



Lastly but possibly the most important, is HubSpot, an inbound marketing and sales automation tool that is extremely popular within the online business community. Exactly that, it is a money making machine, and marketing management software. Marketing and sales is a difficult part of any business enterprise, and HubSpot can help to ease the burden. They offer a generous free CRM system and other free marketing and business management tools. This includes email marketing and automation, lead generation, analytics, meeting scheduling, customer feedback, and ticketing. Not to mention the information, guides and many more resources every business owner needs. HubSpot also has a massive online community who are always active and constantly coming up with updates. I highly recommend following their blog updates to learn more about the digital business world. Overall, HubSpot is a special type of automation tool that can influence your marketing and sales strategy. Not only that, but it is also a great educational resource.



In the end, automation is a popular and increasing form of managing business. With the increase of online businesses, social media and digital users, there needs to be a way to reach all your audience, and track them (yes, we spy on you). Not only does using tools like MailChimp, HootSuite, and HubSpot, increase your exposure and conversions, but it also saves you time and energy. My recommendation when using automation tools like these, is to take at least 1-2 hours of your time to create 3-5 days of content ahead. Next you automate it, and watch your followers, views, traffic and sales increase. And even if you don't have enough time to create new content or find you find it difficult, consider investing on a digital marketing agency like Siembranyc to do it all for you.


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Siembra is a website design and marketing management company that focuses on helping small businesses achieve their sales. marketing, and analysis goals. We do this by providing our clients a personalized website, marketing tools, and offering special resources needed to further grow their business.