The Ultimate Guide to Local SEO

Do you want to improve your business visibility on Google and other search engines? Are you looking for ways to generate leads and turn them into loyal customers? Local search engine optimization (SEO) is the answer.

According to Hubspot, over 46% of all searches on Google are local. Research shows that over 50% of “near me” searches on Google allows consumers to make an informed decision, resulting in physical visits to the company.

In addition, about 74% of consumers such for information, such as stores near me, locations, hours, directions, and contact information. According to Statista, 56% of people in the U.S use their smartphones to search for local businesses.

A local business can’t benefit from the local online demand for its products and services without a local SEO strategy.

In this guide, we will discuss all aspects of local SEO and help you develop a sophisticated SEO campaign for your company. Read on!

What is local SEO

What Is Local SEO?

In short, Local SEO is an integral part of the search engine optimization strategy that focuses on increasing online visibility for local businesses.

Developing and implementing an effective local SEO strategy allows your business to appear on top Google SERPs, including organic listings and map packs (Google Maps, Apple Maps, Yelp).

Local SEO helps the company optimize its marketing operations, allowing its consumers to search from a nearby location. For example, if a person searches for “barbershop in brooklyn”, Google will show the top results that has the most online credibility and authority. That way, the searcher can choose the best possible one.

Local SEO facts

Now, If you have a barbershop in Brooklyn, does Google, Bing, or Yahoo all display your business in their top results?

Remember, if your business or company does not appear in the top SERPs, you lose a massive amount of online traffic and potential customers. That’s why a solid local SEO strategy is essential for your business.

Research shows that 56% of mobile searches performed by consumers have local intent. When Google displays your business website and information, you will benefit from the local buying intent.

Not only do local listings get you higher click-through rates (CTRs), but they also increase the number of customers for your local business.

Here are some of the best strategies to develop and carry out a successful local SEO campaign.