Marketing and promotion are vital for the success of any small business. You have to let people know you exist, and without a strong marketing strategy, it will become very difficult to be recognized. Let alone to grow and scale your small business. Luckily, we’re passed the age of relying on billboards, handing out business cards and flyers as our most effective marketing efforts. While advertising your small business on big billboards in front of busy New York City traffic can heavily increase your exposure, it is extremely expensive but most importantly you simply can’t measure how many people saw it, who ignored it, and who laid an eye on the words before looking away. All important metrics such as impressions, conversions and lifetime value of a customer are essential to know. And when you can’t measure such movements, it’s difficult to work around certain marketing solutions. All of this, though, is now possible to be measured through the internet and social media. You may target a specific audience, in a certain location, with certain criteria and its dedicated niche. And nothing is more important than promoting your business in this digital world. So, here are 6 Powerful Ways To Promote Your Business.
1) Google Ads
Google advertising is one of the most well-known forms of paid advertising. With Google eating 71% of the Search Market Share and over 3.5 billion searches on Google every day, small businesses have a huge opportunity in reaching their audience than ever before. How exactly does Google Ads work? Basically, Google’s Search Engine Result Pages (SERP) focuses on specific keywords. Marketers bid on those keywords and these keyword ads show up on Google when a user searches for a particular search term. The advertiser will pay Google when a user clicks on one of the sponsored ads. Typically, the more popular the keyword, the more expensive it is to bid on, Supply and Demand. That’s why, it’s better to target less popular or very targeted keywords / audience to stay away from the crowd. The more targeted and specific the words are, the better results you’ll get. If done correctly, and I say this because strategy is important also, it is a great way to promote your business. Just remember to set aside a monthly budget of how much you plan to spend on advertising, as it can be quite expensive. In addition, It also works far more quickly compared to Search Engine Optimization methods, which typically take months to show results.
2) Facebook Ads
Facebook is becoming more and more like a search engine, and has evolved into a part of everyone's life. Why does it matter? Because more and more people are listing and searching for their products, needs and services on the site. About 1.4 billion people are using Facebook every month and users tend to be ages of 25-35 years old. A good media to communicate with people across the globe, Facebook offers a large variety of advertising types to suit every business model. A special feature called sponsored stories, are a kind of organic marketing technique where advertisers can highlight what users are saying about the brand. Also, it has been reported that Facebook holds an average of 45.2% of ads placement including a click through rate of 3.9%. Having a higher click through rate is important to determine whether you’re targeting the right people, and Facebook Ads makes it way too easy. Facebook Ads also works similar to Google Ads, however it is a more cheaper option, since there are less active users than Google. Thus, Facebook Ads can be essential to generate brand awareness or demand generation for small businesses.
3) Search Engine Optimization
Another great way you can promote a small business is Search Engine Optimization. What exactly is SEO? In simple terms, it is a form of free organic marketing for your website, and using precise keywords can influence your website’s presence on Google, Bing and Yahoo!, the 3 largest Search Engines. I say free because unlike ads, you don’t need to set a monthly budget. SEO is perfect for writers, since the process is straightforward. First, you research the strongest keywords for your niche, second, you constantly write blogs / content / articles that mention those words. Third, after you have content ready, you should submit your copywriting to directories, and start generating backlinks, which is crucial to build your small business credibility. Lastly, communicate with people on social media and your blog’s comments to further increase your rankings on Search Engines. Constantly uploading content also increases sales and leads for your small business. You promote your business by keeping them engaged and guiding them through your process. The only thing is, SEO requires patience, hard work and commitment. The outcome of constantly updating your site pushes your domain in higher rankings, for free. The other way to reach the top of Google ranks is to pay for it, which we mentioned up above. Overall, there are various ways you can use SEO to generate traffic to your website. Download our free “6 Ways To Generate Traffic” Ebook to read more about generating website traffic and getting your website up on Google effectively.
4) Youtube Ads
Video content has been becoming increasingly popular in the past decades. Youtube is the 2nd most visited site on the internet, putting it right under Google. Youtube Ads were introduced in 2007, and ever since, it has been an effective marketing strategy for businesses. Just like Google and Facebook ads, you can target a specific audience. Categorizing and precision on your target audience have been proven to be effective through ads, and Youtube happens to be one of the lowest cost forms of paid advertising. There are 3 different formats to choose from, TrueView Ads, Pre-roll Ads, and Bumper Ads, you may choose your best ad type depending on the aggressiveness of your marketing strategy. For more in depth information, click here to learn more about Youtube Ads. However, keep in mind, it is always crucial to study your market and your audience before paying for ads.
Collaborating with other businesses is still as important as ever. This is a technique that freelancers and small online business owners do not use often enough. Companies often join forces to keep both their businesses growing. Collaborations are typically features, guest posts, shoutouts and partnerships. Having 2 companies combined creates a bigger supply to the consumers and often gives the consumers what they are looking for. For example, Nike tends to collaborate with athletes like LeBron James, because they are a perfect character that fits Nike’s target audience. Affiliate Marketing has been a good form of marketing, as it can be used as a stepping stone for small businesses. For example, it would be much easier for 5 independent bloggers to examine ways they could collaborate together than for every person to do it all alone.
6) Virtual Meetings
Meeting people face to face is also a key aspect of online success. Using sites like Zoom and GoogleMeets can positively impact your business relationships which is a good way for promoting your business. It brings an increased level of trust and authenticity to the business communication. You are able to meet with people from miles away, face to face. Even though there are some hardships when learning how to use virtual meeting apps, BRINDEMOS helps small businesses like yours learn how to use such applications when just getting started. They also help small businesses start from 0 and grow in the business atmosphere, which is great for startups who seek help in business promotion. Virtual meetings not only promote your business but the hiring process can also be a breeze since you can meet each other at home- in your own comforts. In addition, unlike emailing which typically takes a while to fully converse, a quick Zoom meeting can resolve issues in less than 20 min. You may also consider guest speaking on webinars or selling courses, which also increases your exposure and credibility.
If your business is stuck or unsure how to set up your business for the complex online world, we are here to help. Siembra Website Design & Digital Marketing is a Brooklyn based agency, specializing in providing small businesses the right tools and services needed for introducing and improving your business's digital presence.