• Luis Cardelas

Best Easy Marketing Strategies For Your Small Business

Updated: Jan 4

Marketing is an integral part of your business, allowing you to maintain long-term

relationships with your existing customers and engage prospective customers.

Whether you run a service-based business or eCommerce company, it is crucial

to develop an effective marketing strategy based on traditional and digital

marketing methods to engage your customers.


Bear in mind that customer engagement is the touchstone of any successful

business, particularly small and medium enterprises. Combining traditional and

digital marketing techniques helps you reach your target audience, generate

more leads, and convert them into your loyal customers. In today’s article, we will

give you some practical marketing tips. Read on!


Market segmentation and Customer Relationship



Segmentation is an essential aspect of your overall marketing strategy, enabling you to divide the marketplace into segments or parts. According to SIEMBRA, a professional digital marketing agency in Brooklyn, segmentation allows for a definable, accessible, reachable, actionable, and profitable marketplaces

division, leading to improved marketing operations and increased ROIs.


For example, Coca-Cola uses four different types of market segmentation in its

strategy, such as demographic, psychographic, geographic, and behavioral

segmentation. Therefore, it is crucial to focus on this important aspect to develop

a better product-market fit, increase business profit, improve growth

opportunities, retain existing customers, and gain your share of market

segmentation.


Improved customer relationship is directly proportional to a successful marketing

strategy and increased returns on investments (ROIs). It helps you cultivate and

nurture your relationships with your prospective and existing customers, leading

to loyal clients, word-of-mouth marketing, and boosted sales.


Implement Traditional Marketing Strategies



According to Brooklyn digital marketing agency experts, traditional marketing is

essential for local businesses to reach local audiences and interact with

customers effectively. Because consumers want improved relationships with

companies, it is vital to implement traditional marketing strategies relevant to

your business. We recommend the following:


  •  Marketing through direct mail

  •  Newspapers and magazines

  •  Television and radio channels

  •  Billboards, phone calls, events, and face-to-face meetings


For example, Burger King is a popular fast-food chain that uses direct mail to

send discount coupons and other relevant material, such as surveys or prize

ballots, to nearby places. The purpose is to attract a local audience and engage

them through incentives.


Out-of-home marketing methods, such as billboards, are used by large

corporations. For example, Coca-Cola uses display billboards (OOH marketing)

to showcase its beverages and encourage people to purchase its products.


Do you remember the “Big Mac” advertisement of McDonald’s, the world-famous

fast-food company? It is another example of OOH marketing. So, traditional

marketing carried out through OOH, television, radio, phones, cold calls, etc., are

effective.


Focus on Digital Marketing


Like traditional marketing that allows businesses to reach and engage their local

audiences, digital marketing can help them reach a global marketplace. Not only

does digital marketing help you reach more customers, but it also enables

businesses to do it cost-effectively. So, if you want to know your audience and

engage them to create brand loyalty, digital marketing is the ultimate solution.


We recommend focusing on the following:


Create a Mobile-Friendly Website


mobile responsive website design

According to Statista, over 4.28 billion people use smartphones to browse the

internet and look for products or services online. So, this shows the significance

of having a mobile-friendly website. Ensure your business or eCommerce

website has a mobile-friendly and intuitive design with easy navigation for the

shopper or customer. That way, your website can respond quickly to customers’

data.


Promote Customer Reviews


Spiegel reports that about 95% of customers read online reviews before buying a

product or service. According to Bright Local, 93% of customers in the U.S read

local business reviews to determine the products’ quality. Testimonial Engine

highlights that 72% of customers won’t buy a product until they read reviews

about the business.


So, positive customer reviews play a crucial role for your business when you

feature them on your product pages, allowing you to stay competitive in the

market, develop brand recognition, enhance growth, and boost engagement,

sales, and loyalty.


Run Email Marketing Campaigns


siembra nyc email marketing services
Email Marketing services

According to Statista’s report, there are over 3.9 billion emails users worldwide.

The figure will grow to 4.3 billion by 2023. So, you can leverage the power of

email marketing to promote your business, products, or services and engage

your prospective and existing customers.


If you don’t know how to implement a solid email marketing strategy or run an

effective campaign, you can take advantage of cost-effective email marketing

services in Brooklyn offered by SIEMBRA.


Use Social Media



Social networking sites, such as Facebook, Twitter, Instagram, and LinkedIn, are powerful marketing tools for businesses if used appropriately. Social media improves customer engagement, and if you want to multiply your digital

marketing efforts, we recommend integrating your social media pages with your website.


Not only does it improve your Google rankings, but it also enables you to interact

with prospective and existing customers. Join groups on Facebook, create

communities on Instagram, and post relevant content regularly to encourage

engagement. Don’t forget to set up and activate your Googly My Business

account, a powerful tool to improve your local SEO and business listing.


Start Using Videos


Many business owners are shy initially, but you can’t deny the effectiveness of

videos as a powerful marketing and educational tool. Producing a professional

and engaging video can boost your marketing operations, leading to higher ROIs.


If you are a camera-shy person, you can use doodle videos, whiteboard

animation videos, or explainer videos to achieve your goals. Research shows

that videos on social media generate over 1,200% more shares than textual and

infographics.


According to Insivia, viewers retain or memorize 95% of a business or product

message when watching videos, unlike textual or image-based content that leads

to 10% retention. Another report highlights that 96% of people watch explainer

videos to learn about products and videos, allowing them to make an informed

purchasing decision.


Final Words


You can perform your marketing yourself or hire a freelance marketer to get the

job done. However, if you want consistent, long-lasting, and boosted results to

stay competitive on the market, contact SIEMBRA today.


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Siembra is a website design and marketing management company that focuses on helping small businesses achieve their sales. marketing, and analysis goals. We do this by providing our clients a personalized website, marketing tools, and offering special resources needed to further grow their business.