Marketing is an integral part of your business, allowing you to maintain long-term
relationships with your existing customers and engage prospective customers.
Whether you run a service-based business or eCommerce company, it is crucial
to develop an effective marketing strategy based on traditional and digital
marketing methods to engage your customers.
Bear in mind that customer engagement is the touchstone of any successful
business, particularly small and medium enterprises. Combining traditional and
digital marketing techniques helps you reach your target audience, generate
more leads, and convert them into your loyal customers. In today’s article, we will
give you some practical marketing tips. Read on!
Market segmentation and Customer Relationship
Segmentation is an essential aspect of your overall marketing strategy, enabling you to divide the marketplace into segments or parts. According to SIEMBRA, a professional digital marketing agency in Brooklyn, segmentation allows for a definable, accessible, reachable, actionable, and profitable marketplaces
division, leading to improved marketing operations and increased ROIs.
For example, Coca-Cola uses four different types of market segmentation in its
strategy, such as demographic, psychographic, geographic, and behavioral
segmentation. Therefore, it is crucial to focus on this important aspect to develop
a better product-market fit, increase business profit, improve growth
opportunities, retain existing customers, and gain your share of market
Improved customer relationship is directly proportional to a successful marketing
strategy and increased returns on investments (ROIs). It helps you cultivate and
nurture your relationships with your prospective and existing customers, leading
to loyal clients, word-of-mouth marketing, and boosted sales.
Implement Traditional Marketing Strategies
According to Brooklyn digital marketing agency experts, traditional marketing is
essential for local businesses to reach local audiences and interact with
customers effectively. Because consumers want improved relationships with
companies, it is vital to implement traditional marketing strategies relevant to
your business. We recommend the following:
Marketing through direct mail
Newspapers and magazines
Television and radio channels
Billboards, phone calls, events, and face-to-face meetings
For example, Burger King is a popular fast-food chain that uses direct mail to
send discount coupons and other relevant material, such as surveys or prize
ballots, to nearby places. The purpose is to attract a local audience and engage
them through incentives.
Out-of-home marketing methods, such as billboards, are used by large
corporations. For example, Coca-Cola uses display billboards (OOH marketing)
to showcase its beverages and encourage people to purchase its products.
Do you remember the “Big Mac” advertisement of McDonald’s, the world-famous
fast-food company? It is another example of OOH marketing. So, traditional
marketing carried out through OOH, television, radio, phones, cold calls, etc., are
Focus on Digital Marketing
Like traditional marketing that allows businesses to reach and engage their local
audiences, digital marketing can help them reach a global marketplace. Not only
does digital marketing help you reach more customers, but it also enables
businesses to do it cost-effectively. So, if you want to know your audience and
engage them to create brand loyalty, digital marketing is the ultimate solution.
We recommend focusing on the following:
Create a Mobile-Friendly Website
According to Statista, over 4.28 billion people use smartphones to browse the
internet and look for products or services online. So, this shows the significance
of having a mobile-friendly website. Ensure your business or eCommerce
website has a mobile-friendly and intuitive design with easy navigation for the
shopper or customer. That way, your website can respond quickly to customers’
Promote Customer Reviews
Spiegel reports that about 95% of customers read online reviews before buying a
product or service. According to Bright Local, 93% of customers in the U.S read
local business reviews to determine the products’ quality. Testimonial Engine
highlights that 72% of customers won’t buy a product until they read reviews
about the business.
So, positive customer reviews play a crucial role for your business when you
feature them on your product pages, allowing you to stay competitive in the
market, develop brand recognition, enhance growth, and boost engagement,
sales, and loyalty.
Run Email Marketing Campaigns
According to Statista’s report, there are over 3.9 billion emails users worldwide.
The figure will grow to 4.3 billion by 2023. So, you can leverage the power of
email marketing to promote your business, products, or services and engage
your prospective and existing customers.
If you don’t know how to implement a solid email marketing strategy or run an
effective campaign, you can take advantage of cost-effective email marketing
Use Social Media
Social networking sites, such as Facebook, Twitter, Instagram, and LinkedIn, are powerful marketing tools for businesses if used appropriately. Social media improves customer engagement, and if you want to multiply your digital
marketing efforts, we recommend integrating your social media pages with your website.
Not only does it improve your Google rankings, but it also enables you to interact
with prospective and existing customers. Join groups on Facebook, create
communities on Instagram, and post relevant content regularly to encourage
engagement. Don’t forget to set up and activate your Googly My Business
account, a powerful tool to improve your local SEO and business listing.
Start Using Videos
Many business owners are shy initially, but you can’t deny the effectiveness of
videos as a powerful marketing and educational tool. Producing a professional
and engaging video can boost your marketing operations, leading to higher ROIs.
If you are a camera-shy person, you can use doodle videos, whiteboard
animation videos, or explainer videos to achieve your goals. Research shows
According to Insivia, viewers retain or memorize 95% of a business or product
message when watching videos, unlike textual or image-based content that leads
to 10% retention. Another report highlights that 96% of people watch explainer
videos to learn about products and videos, allowing them to make an informed
You can perform your marketing yourself or hire a freelance marketer to get the
job done. However, if you want consistent, long-lasting, and boosted results to
stay competitive on the market, contact SIEMBRA today.